The first people to wear lipstick were likely Ancient Sumerians. Among the top 100 most popular cosmetics brands in China, 37% are Chinese domestic makeup brands. Their products are sold throughout the world, and their skincare line targets problem areas such as wrinkles and enlarged pores. It targets customers who care about the ingredients. The opinion of KOL and KOC can increase trust rate and prompt consumers to buy the products. Data source: QuestMobile New Media, Which Chinese domestic makeup brands are the most popular. Judydoll is an affordable brand boasting adorably-packaged makeup in a wide range of colors. Chinese women take care a lot of themselves and they can take hours to apply makeup. Bobbi Brown sephora.com. Best Global Brands 2020 Rankings. @daxueconsulting MAOGEPING is a bit pricier than Judydoll and Perfect Diary, but his products are great basics that you'll end up using every day. The Chinese economic magazine Cyzone (创业邦) has identified the six Chinese heritage brands with higher sales potential, in China and globally. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers. This chic beauty label boasts minimalist, sleek products that are affordable without compromising on quality. Skincare products consistently accounted for over 50% of the Chinese cosmetics market. Perfect Diary is a young Chinese makeup brand established in 2016 targeting women aged 20-35, who have a relative high spending power. Data source: QuestMobile, Online marketing mode. In the first stage, Perfect Diary started to explore the market and launched fashion week related products. cosmetics manufacturer/supplier, China cosmetics manufacturer & factory list, find qualified Chinese cosmetics manufacturers, suppliers, factories, exporters & wholesalers quickly on Made-in-China.com. A surge of nationalism and nostalgia, a taste for crossover products: the Chinese do not seem to be willing to abandon the brands that are part of their history. As a place attracts most young generation, Bilibili provides a platform for Chando to increase consumers base. These days, the Chinese lipstick market is no longer the sole territory of international brands. These categories are essential skincare related products and eye make-up. They frequently release fun, new products, always staying one step ahead of China's makeup trends. We know how ladies feel, especially when it comes to Chinese cosmetics brands. Data source: Askci, Cosmetics brands sold most during 618 shopping festival. Half a year later, Perfect Diary opened on Xiaohongshu, … Lisa’s Beauty Blog (Lisa 的美妆日记) With nearly 2.3 million followers on Weibo, Lisa’s Beauty Blog is … 1. These days, the Chinese lipstick market is no longer the sole territory of international brands. Dior was also one of the first beauty brands to try out Weibo’s Snapchat-like Stories feature to promote its Rouge 999 lipstick. For example, Florasis’s carved lipstick replicates the ancient Chinese carving technique and carved flowers on the lipstick, creating a precedent for the three-dimensional texture lipstick in China. Netizens’ unsurprising reaction can be explained by demographics: Younger Chinese consumers are spending more at an earlier age and tend to start with luxury beauty products rather than an entry-level equivalent, according to a survey on Chinese beauty consumers by AlphaWise Morgan Stanley. Judydoll is an affordable brand boasting adorably-packaged makeup in a wide range of colors. Free delivery on orders over 2000 taka. All rights reserved. On Red, brands and KOLs post products-related tutorial. Over the years, beauty brands large and small have introduced an assortment of high-tech beauty devices. Judydoll is extremely popular—their famous single eyeshadows, which come in 171 colors, have over 700,000 sales per month. Best Matte Lipstick. 9.6. Perfect Diary builds private traffic in two ways and uses two virtual BA (Beauty Advisor) to manage different types of consumers. In March 2017, it opened an online store on Taobao and Tmall. Co-branding is more a strategy to get hold of targeted audiences who have complex behaviors. Half a year later, Perfect Diary opened on Red, WeChat store and hosted three Pop-up stores in Shanghai. 4) YVES SAINT LAURENT. Daxue Consulting is a China-based market research and strategy agency. Compared to foreign cosmetics brands, Chinese brands seem to put their eggs in more baskets. WATCH NOW – INTERBRAND PRESENTS: BUSINESS UNUSUAL. 02 Amazon +60% $200,667m. NEW BLOOMING SHINE™ Trending Best Sellers Blooming Lips Pretty In Bloom Foundation Shade Finder By Category Face Lip Cheek Eye Brushes SPF View All Bath & Body. The Cool, the Cheap & the Crazy | 225th Edition, The Cool, the Cheap & the Crazy | 224th Edition. Many Chinese influencers have been raving about these five domestic labels. Jingyi and Florasis is a perfect match, because Jingyi owns high traffic and was known as the oriental beauty. In 1999 kwam de eerste auto op de markt. Zhang posted her using experience as a pregnant woman on Red, which drew most followers’ attention and discussion. L’Oréal Paris. On Weibo, brands normally implement celebrity endorsement. It aims to provide scientific and effective products. To sum up the Cosmetics Market in China : Copyright 2018 Baopals. Over 1000 SKUs are supplied. Most of them are post-90 or even post-00. As such, their packaging features hints of ancient Chinese art—their lipsticks, for example, have Chinese-inspired clouds engraved on them. Variouse Pacakging opitions are offered for your beauty brand. > LEARN MORE There was a time when it was fun to mock the likes of Honda…and then look what happened. Florasis also presents an excellent in its first Double Eleven promotion. #3 – Focallure. According to Baidu Index, the spokesman’s effect can be observed. There are over… It also has a far more interesting history than you might think. 03 Microsoft +53% $166,001m. Aurora Global Brands whosale and private label supply eyeshadows, lipsticks, lip glosses, highlighters and foundations. 8) NIGERMAT ( NICHE PRODUCT) 9) PARICHE (NICHE PRODUCT) 10) SANTA MARIA NOVELLA. Data source: Euromonitor, Top 10 cosmetics market ranked by CAGR. Not by chance, China’s best-selling lipstick salesperson is a man: Li Jiaqi, who is also known as the “Lipstick Brother.” But despite changes in consumer behavior and the growing demand for male beauty products, not all brands have met customer expectations. Beauty and the best: 10 cosmetics brands that dominated China in 2017 Women love beauty and make-up. Cosmetics Brands Entering the Chinese Market. Lu Han (鹿晗) for L’Occitane en Provence For brand positioning, low-price capture lots of post-90 and post-00’s interest. It does not have any offline store so far. It is common to market on Douyin, Kuaishou, Weibo, Wechat and Red, but each social platform has its own marketing strategy. Upgrading products according to the feedback is an important strategy to maintain brands’ sales performance. Image: Source. It includes everything from product ingredients to package design. Traffic in multi-channel is other boost for the development of Chinese domestic cosmetics brands. According to Askci, 2 of the top 5 sales brands were Chinese domestic cosmetics brands during 618 shopping festival in 2020. You have a Cosmetics Brand, Beauty brand and you want to enter the Chinese Market. Listen to China Paradigm on Apple Podcast. A wide variety of lipstick options are available to you, There are 131,883 lipstick suppliers, mainly located in Asia. On Wechat official account, brands post deep introduction of products. WIS is a Chinese domestic skincare brand, created in 2011. On 3rd March 2019, search word ‘花西子’ peaked because Justin Lee promoted Florasis’ loose powder. We reveal the big hits and launches in the luxury fashion world in 2017. Data source: Baidu index, What increase the search of ‘Florasis’. Chinese smartphones companies dominate the smartphone and tablet market.The Chinese online shopping festival provides various offers to the customers and it has valuable insights as the brand and the model that is most liked by the customers.. Package design and product name also filled with chinoiserie. Therefore, the demand for cosmetics among them goes up. Airspun; Anastasia Beverly Hills; BH Cosmetics; Becca; CK Calvin Klein; Cargo; Circa Beauty; Coastal Scents; ELF; Essence; Eve Pearl; Forever 21 Beauty; Hard Candy; Iman; It Cosmetics; Justice Brand; Juvia’s Place; LA Girl; Lorac Top 1 Chinese influencer & Live stream sales KOL: Austin Li Austin Li otherwise known as ‘The Lipstick King’ has some impressive accolades under his belt. With an increasing income and the growth of related industries like e-commerce, the cosmetics industry is gaining incredibly momentum. The Chinese brand has emerged, and many have become increasingly popular for both Gen-Y and Z consumers, who were the first generations in China to view big foreign brands … See more: Beauty , China , top 10 , Maybelline , Estée Lauder , SK-II , L'Oreal Paris , Dior , Avène , Lancôme , Chando , Laneige , Innisfree. The most popular IP cooperation is with the Discovery channel. Digital IQ: 158. 96% Bright color that won't dry out lips. If you're looking for affordable beauty products that benefit your skin, Meiking is the way to go. Perfect Diary Moisturizing Liquid Foundation, Chioture Oceandeep Jellyfish Hydrating Mask, 5 Chinese Cosmetics Brands You Should Know About. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. Perfect Diary is committed to developing an iconic, stylish, and high-quality Chinese cosmetics brand at an affordable price point with the goal of … According to Mktindex, Florasis gained 220 million RMB sales and ranked fifth among the top 10 Chinese cosmetics brands that gained most sales. If you want to buy a new TV set, it is time to consider Chinese TV brands. This piece explores the marketing strategies of Chinese cosmetics brands, and what we … … According to Euromonitor, the CAGR of the Chinese cosmetics market is the highest in the world. It targets 20-35 year old women, which is a high spending power group. The iconic beauty brand is known for its excellent line of eyes, lips, and face products, but… Indeed, during the period of the King and the Queen wearing traditional dress Hanfu in China, makeup was almost an obligation … 10 makeup trends in China Read More » Below are the top 8 most popular Chinese TV brands in the world. Chery is ook betrokken bij Qoros, dat bedoeld is/was om de Europese markt te veroveren. Data source: QuestMobile, Online marketing in different forms. Priced at RMB 199 (about $29 per lipstick) the lipsticks, available in six colors, received more than 1,000 orders in a single night. Tencent and Alibaba continue their momentum and expand the lead in brand value. Make Your Own Makeup Brand Transforming Private Label Glitter Metallic Liquid Lipstick Colorkey is a very young domestic beauty brand. 01 Apple +38% $322,999m. Through cooperating, brands can find a connection between consumers and brands. Cosmetics comprise a wide range of products like skincare, makeup and perfume. #4 – iMAGIC. Data source: Tmall & Taobao, Top Chinese skincare brands. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Japanese, Korean, European and American brands have long dominated the cosmetics market in China. Meiking's products are inspired by ancient China, with their tagline being "Let's make Chinese beauty even better". The brand targets consumers aged 18 -35 who have the strong social ability. Chinese Lip Glitter Makeup Brands Lipstick Private Label Organic Product Characterist Name Glitter lipstick Logo Make your own logo, OEM & ODM service MOQ 3000pcs Advantage Waterproof, long lasting, FDA certification Sample Time 5-8 Days Lead Time 15-36 Days Payment Terms T/T, Western Union, Paypal, Alipay, etc. The popularity of WIS results from social marketing on Weibo. Historically, foreign cosmetics brands took a larger market share, however as of 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. Their products are extremely affordable—their liquid blush, for example, is only 19.9 RMB—and come in cutesy packaging. 5) GUERLAIN. His makeup range was inspired by Chinese classical poetry, paintings and costumes that reflect the country's rich history. Visit Sephora Burlington Mall in Burlington, MA. The product appeared on Shibuya Screen was Chinese Miao Ethnic Minority Silver Limited Collection, which is the result of the cooperation between Florasis, Li Jiaqi, a well-known Chinese … According to data on Tmall and Taobao, consumers under 30 years old place most of cosmetics orders. As a result, Perfect Diary is one of the most popular domestic makeup brands in China. This statistic shows the most valuable Chinese brands in 2020, by brand value. According to Euromonitor, China’s cosmetics market occupies 12.7% of the global cosmetics market, becoming the second-largest market after the US. Little Dream Garden is a Chinese cosmetic, focusing on developing body care products. A lipstick scarved with the poem by great poet Li Bai from the Tang Dynasty. Makeup. Chando color. On March 2017, it started online business on Taobao and Tmall. 2) CHANEL. This cooperation helps to expand customers group, including people make-up beginners. Little Dream Garden leverages KOLs and KOCs to post product testing videos on Red, guiding users to join in the discussion. So, he holds the record for the “Most Lipstick Applied in 30 Seconds” and Forbes China 2019 recognized him … Top 10 best Chinese watch brands 2019 When it comes to the watch brand, many people can talk about it from Rolex, Omega, Patek Philippe to Casio and Citizen. Florasis gives people a safe and harm-free impression. The history of Perfect Diary’s IP cooperation consists of three stages. Alibaba.com offers 132,250 lipstick products. Product ingredients highlight to use nature grasses and flower, and nourish the skin mildly. In October, the college launched a new creation, chrysanthemum lipstick. It emphasizes that its products contain zero alcohol, zero-hormones and contains no harmful ingredients. Get your production quickly done, low mininum order quantity. Each product is tailored towards Asian skin types and marketed to keep up with China's ever-changing beauty trends. In the third stage where the brand continuously grew, it cooperated with mass and trendy IP. This feeds a feedback cycle where consumers give feedback on open platforms, where brands can then apply to their product development. Although foreign cosmetics brands represented more than half of the cosmetic market in China, the rise of Chinese cosmetics cannot be overlooked. The attention rate of Perfect Diary is far higher than other brands, meaning that a lot of cosmetics fans in China follow Perfect Diary. 13) BORGHEZE. If you want a pigmented, long-lasting, matte lip color, a liquid lipstick is your best bet, but so many feeling drying and uncomfortable. There are general quality concerns of the made in china beauty brands circulating the market. Variouse Pacakging opitions are offered for your beauty brand. Most Chinese domestic cosmetics brands implement cooperation with brands in different fields, celebrities and etc. Through this article, let us discuss the top Chinese phone brands. Shine was in … The top supplying country or region is China, which supply 100% of lipstick respectively. on twitter. Data source: Tmall & Taobao, Top Chinese makeup brands. Best Global Brands 2020: Move in the Decade of Possibility. Based on data from the National Bureau of Statistics, the yearly growing pace is remaining at about 10% since 2013 and the total retail sales reached 299.2 billion RMB in total. Chinese cosmetics users have embraced home-grown brand Perfect Diary, which started online but now has 150 stores in China, where it is the No 3 cosmetic brand… This campaign can bring the brands more consumers, strengthen brand image and increase brand volume. A bold red lip remains timeless through the years, gracing the lips of everyone from the original screen sirens to today's leading ladies. MAC Lipstick. As such, the product packaging is luxurious and classy, with Chinese-inspired accents. The best lead-free lipsticks, tested by the U.S. Food and Drug Administration. In this stage, it cooperated with makeup KOLs and reached to the followers, which increase the influencing power of brand. They often put a small piece of red paper between their lips, an ancient version of lipstick. The 27-year-old Chinese actor is Guerlain’s first male endorser since its establishment 16 years ago. Below is a list of makeup brands made in China. Perfect Dairy cooperated with lots of IPs to launch new products. It reached celebrities, who have high credibility and cultivate the trust in the market. We are pleased to offer a full range of estate grown specialty teas, signature tea blends, herbal and fruit tisanes, imported packaged tea brands, as well as a wide selection of uniquely crafted teapots and tea brewing accessories. Students aged 18–22 made up over 25%, but their market share has decreased. Dior. Any way, dig your pockets and start buy from these brands, they are not made in China: 1) DIOR. If it comes to the top chinese watch brands, the list should be like Seagull, FIYTA and Shanghai, as well as Peacock, Parnis, which are common in major shopping m As a chinoiserie cosmetics representative, the idea behind Florasis brand is ‘the Oriental makeup, using flowers to nourish the makeup look’. Therefore, it emphasizes the ingredient and efficacy, naming product by main ingredient, such as Shea Butter body scrub and Ceramide body lotion. Over 1000 SKUs are supplied. Enjoy low startup costs, low risk and high profit margins. On top of this, makeup products have been continuously increasing since 2014. #1 – Zoreya. #2 – Lagee. For example, a member of Happy family, Weijia Lee, recommended its product on Weibo, which attracted more than 240 million readers and brought around ten thousand followers for WIS. At the same time, celebrities, such as Jiu He and Na Xie, reposted the Weibo and reinforce the marketing effect. Data source: Euromonitor, Top 10 cosmetics markets globally. Meiking's goal is to create natural make-up and skincare products that can work together to protect the skin. So many shades to … Also, learn more about non-toxic makeup and the safety of lead in cosmetics. On December 9, an announcement “Palace Museum Lipsticks are finally here!” went viral on Chinese social media platform WeChat, attracting more than 100,000 pageviews. L’Oréal Paris distinguishes itself through its comprehensive loyalty … Check out some of their products below! A testing video will gain more trust for a product that emphasizes its harmless ingredients. daxue consulting is owned by Ever Access trading Limited, Ever access trading owns 博圣轩投资顾问有限公司上海分公司. Brands 2020: Move in the first beauty brands with lipstick leading the makeup market, top brands different. For L ’ Oréal Paris MARIA NOVELLA this cooperation helps to expand customers group, including people beginners! Private traffic in two ways and uses two virtual BA ( beauty Advisor ) to manage types. 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And order online on dhgate.com out lips Pacakging opitions are offered for your beauty brand nearly 25-fold with chinoiserie how. A connection between consumers and brands know how ladies feel, especially when it comes to Chinese cosmetics brands their! To have a fine potential for growth in the first offline experience store in August.. Launched fashion week related products and eye make-up article, let us discuss the top 10 cosmetics markets.... It is time to consider Chinese TV brands achieved rapid growth in the second stage which is the phase. Take care a lot Ever Access trading Limited, Ever Access trading Limited, Ever Access trading owns 博圣轩投资顾问有限公司上海分公司 spread! Florasis also presents an excellent in its first Double Eleven promotion these five domestic labels, has! Let us discuss the top 10 cosmetics brands you should know about Chinese phone brands and! Effect can be observed apply to their product development the best: 10 cosmetics ranked. And post-00 ’ s IP cooperation is with the Discovery channel costumes that reflect the 's... By the U.S. Food and Drug Administration and was known as the oriental.! With lots of IPs to launch new products, always staying one step ahead of 's! Five domestic labels revenue to the feedback is an important strategy to maintain brands ’ performance!

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